How Wojas Leveraged Zero-Party Data, AI, and Personalized Email Campaigns to Achieve a 27% Growth in Average Order Value
Client
Wojas is a leader in producing and distributing high-quality footwear and leather goods, with a rich heritage spanning several decades. The company operates nearly 150 stores in Poland, Slovakia, and the Czech Republic, and serves e-commerce customers worldwide. Known for combining offline and online experiences, Wojas has leveraged Vecton’s expertise and the Bloomreach platform to deliver personalized, customer-centric communication and foster lasting relationships with its clientele.
Challange
Wojas faced several challenges in transitioning from offline to digital retail:
◾ Identifying main customer segments to tailor marketing communication at scale.
◾ Reaching thousands of clients with a personalized approach and delivering relevant recommendations and promotions based on preferences and styles.
◾ Creating and personalizing content for extensive campaigns to meet the unique needs of each customer.
Solution
Wojas and Vecton implemented a solution leveraging zero-party data collected via automated customer surveys and Bloomreach’s 360 user profiles. This data included explicit customer preferences, interests, and intentions, allowing for the creation of microsegments.
AI technology, including ChatGPT, was utilized to generate and test numerous personalized content variants tailored to each microsegment. The result was hyper-personalized email campaigns that resonated with individual customers, driving engagement and satisfaction.
Our partnership with Vecton is unique in many ways. They support us from the very beginning, starting from the discovery phase, through development, implementation and analytics.
Michał Wojas
Director of E-Commerce
.png)
Summary
Wojas, with Vecton as a trusted partner, successfully transitioned into a digital-first retail environment by leveraging zero-party data and AI-powered personalization. The collaboration resulted in significant growth in key metrics, including a 27% increase in Average Order Value and a 19% boost in Revenue per Email Recipient. By focusing on tailored communication and customer-centric strategies, Wojas has positioned itself as a leader in delivering exceptional digital customer experiences.
Ready for a change?
