Raisin

Fintech Savings and Investments Marketplace Raisin Achieves 18% Conversion Uplift with Personalization

Client

Raisin is a fintech platform that connects savers with financial institutions to offer the best financial products in one place. The company operates in over 30 markets, has 400+ bank partnerships, 1 million+ direct customers, and manages €38bn+ in assets. Raisin's mission is to help people secure their financial futures and empower banks to grow through innovative solutions.

Challange

Raisin needed to connect users with suitable savings offers tailored to their preferences across four international markets (France, Spain, Germany, and the UK). The challenge was to match personal customer needs with relevant financial products at scale while providing consistent, personalized experiences.

The personalized approach led to an 18% increase in conversion rate, showcasing the effectiveness of the Interest Rate Increase Watchdog tool developed by Vecton.

Solution

building personalised campaigns

ongoing CRM support

bloomreach

marketing automation

omnichannel

customer LTV

Vecton implemented the "Interest Rate Increase Watchdog," an automated personalization tool integrated with Raisin's data via the Bloomreach Engagement platform. This tool monitored interest rates daily and notified customers of favorable changes through mobile notifications, acting as a virtual financial assistant.

The collaboration improved Raisin's ability to understand and respond to customer needs, transforming how the CDP platform was utilized. The solution provided better customer connections, consistent personalization, and measurable business growth.

"We’ve been partnering with Vecton for over two years, and their expertise, skills, and knowledge of the technology has transformed our utilization of the CDP platform. Especially considering the specificity of our industry and the scale of our business. Vecton’s efficiency and dedication let us personalize customer connections and is proved in higher conversion rates."

Simon Cowley

Project Manager at Raisin

Summary

Raisin, in partnership with Vecton, implemented an innovative personalization solution to connect customers with the best financial products. By utilizing zero-party data and automation, they achieved an 18% increase in conversion rates, improved customer satisfaction, and reinforced their position as a leader in fintech savings and investments.

"Working with Raisin as Vecton continuously for over 2 years now, made us gain a deeper understanding of their customers and enabled to better respond to their needs through adequate personalization."

Arek Kustra

CEO Vecton

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