wagamama reinforces the loyalty of restaurant guests through data and automations with Vecton
Client
wagamama is a renowned restaurant chain offering a unique dining experience inspired by Asian cuisine. While their product experience is primarily physical, they have recognized the value of digital technology in enhancing the omnichannel customer journey. wagamama partnered with Vecton, an experienced CRM consultancy agency, to leverage advanced marketing automation and data-driven solutions to elevate customer relationships and brand loyalty.
Challange
wagamama aimed to improve customer retention and loyalty by integrating digital touchpoints into their restaurant experience.
They sought to:
◾ Deliver personalized email campaigns at scale
◾ Improve customer retention through targeted email automation
◾ Gain insights into customer retention patterns through data analysis and A/B testing.
Solution: Partnering with Vecton to implement CRM and automation strategies.
Solution
Implementation of advanced CRM and marketing automation solutions with Vecton:
◾ Vecton supported wagamama in structuring CRM workflows and automation.
◾ Integrated offline data from restaurant visits with online customer interactions using Bloomreach CDP.
◾ Built data-driven customer profiles to enhance personalization strategies.
◾ Enabled omnichannel marketing, providing seamless customer interactions across platforms.
"Vecton is a true expert in this field. A key reason why I value working with them is that we’re so aligned, it’s like we can finish each other’s sentences. Both Vecton and wagamama share a passion for delivering standout data-driven results and customer experiences. We continuously push each other to exceed the highest standards, while consistently ensuring the right balance of outstanding client satisfaction alongside driving strong commercial outcomes. This partnership is so integral that here at wagamama, we genuinely view Vecton as an extension of our own team. Our in-house staff frequently shares how happy they are with the work Vecton delivers."
Pal Erik Waagbo
Head of Digital Marketing and Customer Data at wagamama
Summary
Vecton’s partnership with wagamama showcases the power of data-driven CRM solutions. Through our expertise in marketing automation, we have helped wagamama enhance customer engagement, optimize retention, and refine personalization strategies. By leveraging Bloomreach CDP and advanced analytics, we empowered wagamama to create an omnichannel customer experience that drives brand loyalty.
As we continue to collaborate with industry leaders, we remain committed to delivering top-tier CRM consultancy and innovation.
"I’m enthusiastic about our collaboration with wagamama because we are building a truly omnichannel personalized experience for the end customers. Thanks to the identification of customers in venues and the use of Bloomreach CDP features, we are able to connect customer data across all marketing channels within one platform. This enables us to deploy omnichannel strategies that drive customer engagement and retention."
Kornel Foks
Senior CRM & Marketing Automation Specialist at Vecton
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