Vivamix and Vecton. How we increased revenue through automated product availability notifications
Client
Vivamix is the official distributor and service provider of KitchenAid in Poland since 1991. Known for its reputation in delivering high-quality kitchen appliances.
Vivamix faced unprecedented demand for KitchenAid products, with some models temporarily unavailable. The company sought to provide an exceptional customer experience by ensuring customers were promptly informed about product availability.
Challange
Vivamix needed to address customer frustration caused by the unavailability of high-demand products like KitchenAid mixers. Constantly checking for product availability consumed valuable time for customers and impacted Vivamix’s reputation and revenue. The challenge was to create a system that could deliver real-time, personalized notifications to inform customers about the availability or unavailability of their desired products across a large inventory, while reducing the workload of the customer service team.
Solution
Vivamix collaborated with Vecton to implement an automated tracking and notification system powered by the Bloomreach (CDXP Exponea) platform. The system dynamically tracked product availability and notified customers in real-time. Customers could submit requests for notifications about temporarily unavailable items, and the system continuously updated and monitored inventory levels.
Personalized notifications were sent via email, ensuring customers were informed when their preferred products were available or unavailable, enabling them to make purchases conveniently.
"The introduction of Vecton’s assistance in automated availability notifications was a bull’s-eye. Thanks to this solution, we significantly relieved the workload on our customer service office in terms of email and phone inquiries about product availability. At the same time, our customers received a transparent tool informing them about the availability of their sought-after, dream KitchenAid products, which they could utilize at any time, regardless of Vivamix’s office hours."
Bartosz Konwicki
Direct Sales Department Manager at Vivamix
Summary
Through a strategic collaboration with Vecton, Vivamix implemented a highly effective automation solution that addressed customer needs and increased sales. The system sent over 3,000 personalized notifications in its first month, achieving a 65% open rate and a 40% click rate. Customers were empowered with real-time product information, which improved their shopping experience and satisfaction, while the company streamlined its operations and increased revenue.
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