14/7/2026
3 min
We are introducing Spectus to our offering - an AI agent that enhances the quality of the online customer experience. This is the result of our years of work on Marketing Automation and CRM audits, as well as tests conducted over the past few months with several major brands.
At Vecton, we have always believed that a great brand is defined by how it treats its customers every day – in emails, on the website, in the shopping cart, and at every touchpoint. Customer experience and customer service build healthy businesses – the kind that customers want to return to and recommend to others.
At Vecton, we help companies maintain a high-quality customer experience at scale, specifically where automated brand communication with thousands of customers takes place – in Marketing Automation and CRM. Brands organize their automated communication in very different ways; the better they do it, the greater the business potential of Marketing Automation. For years, we have carried out this mission through audits, among other things. We would go through our client's website, emails, and purchasing journey step-by-step, identifying areas where the customer experience could be improved. It was meticulous, focus-intensive, and time-consuming work, and therefore, by nature, infrequent.
When agentic AI emerged, we began to think about how we could leverage its strengths to improve CX.
And so, we built the first version of the agent, which we decided to unveil for the first time at the Champions' Club dinner in May 2026, among executives managing major B2C brands in Poland. The reaction exceeded our expectations: companies saw the value, asked questions, and wanted to know more. That is why we decided to keep working on it.
Over the following months, we refined the agent, primarily by feeding it our years of know-how regarding best practices and various dependencies. At the same time, we tested it on specific, large-scale brands. Each time, we returned with valuable insights, and eventually, we gave it a name – Spectus.
Today, Spectus examines the online customer experience just as a new, attentive user of the brand would: it goes through product pages, categories, the search engine, the cart, and the checkout; it checks product recommendations and reads the emails a customer receives. It does this every time according to consistent rules, regardless of whether it is analyzing the first page or the hundredth. It is insightful and never gets tired. As a result, it can work more frequently, more broadly, and more deeply than a human specialist ever could.
What it finds comes to us – we verify and interpret Spectus's observations and suggestions, and then, together with the client, we set priorities, just as we have always done: striving to implement changes for the better.
And so, Spectus becomes an official Vecton service. If you are interested in launching the agent for your brand, reach out to me or sign up at spectus.pl.
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