I manage the development and optimization of CRM and Marketing Automation - from concept and data architecture, through integration, to implementation and effective campaigns. I translate my many years of experience working on projects across various industries into creative and efficient solutions. I support clients not only in implementing tools but also in building a consistent, data-driven communication strategy. My focus is on ensuring that technology tangibly supports business goals and delivers measurable results.
Strengths
Effectively bridging business and technology
Managing complex end-to-end implementations
Building long-term CRM and MA strategies
In numbers
8+ years of experience in CRM and Marketing Automation
10+ implementation / migration projects
100+ launched scenarios and campaigns
After hours
After work, I usually choose movement and open space - gravel biking, mountains, micro-trips, and the outdoors. When planning my expeditions, I pick places that combine my other passions: sports, cooking, history, and sociology. Spontaneous trips allow me to gain perspective and provide new ideas for action.
