Blog | Vecton

Blog

Stay up to date with us. We analyze the Marketing Automation and CRM market, and we are experts in the latest tool functionalities, development roadmaps, and trends.

Voucherify and Vecton Join Forces to Enhance Customer Engagement with Personalized Promotion Automation

The growing importance of data-driven marketing makes automation of promotions essential. Voucherify and Vecton have teamed up to show how to effectively use it to drive customer engagement.

5 Tips to get ready for Holiday Season: Early prep from Karolina Lipińska a COO at Vecton

Q4 is the most competitive and profitable time of the year. With Black Friday, Cyber Monday, and the holiday shopping peak looming, sensible preparation can decide the results.

Adblocks and Customer Data Platforms (CDP): How We Unleashed the Full Potential of Customer Data Platform with Wojas

Improving the quality of online stores Wojas by increasing the percentage of recommendations to customers.

Choosing Marketing Automation and Customer Data Platforms

Choosing the right CDP, CRM or Marketing Automation technology is a strategic decision today. In our guide, we show you what to look for—from data integration and management to scalability, analytics, and costs—to choose the right solution for your business needs.

Vecton and Bloomreach: 3 years of successful partnership

For the past three years, Vecton has been helping companies get the most out of the Bloomreach platform — from segmentation and personalization to data-driven growth strategies. In this article we discuss how technology and good implementation really strengthen CRM activities.

Radosław Kryger, ECCO: CRM Across 24 Markets – How to Balance Scale with High-Quality Customer Experience

How to create CRM and Marketing Automation that realistically support business? Arek Kustra talks to Radosław Kryger of ECCO Europe about how to combine technology, data and team — and what distinguishes companies that effectively exploit the potential of CRM.