Blog | Vecton

Blog

Stay up to date with us. We analyze the Marketing Automation and CRM market, and we are experts in the latest tool functionalities, development roadmaps, and trends.

Vecton & Bloomreach Champions’ Club Recap: Conquering Customer Hearts with CRM Strategy

We are happy to share the summary of the Champions' Club training, which took place on March 14 in Warsaw.

Sławek Pliszka joins Vecton as Strategic Advisor

Sławek Pliszka steps into the role of Strategic Advisor at Vecton.

Efficient Data Structures for the Travel Industry: Key Design Principles

In tourism, the effectiveness of CRM depends on a well-designed data structure. We share practices that help travel companies increase conversion, retention, and personalization levels through better data modeling.

optilyz and Vecton partner to boost marketing results with Direct Mail Automation

Optilyz and Vecton join forces to integrate direct mail with CRM and marketing automation. Thanks to this, the offline channel works like email or SMS — based on data, segmentation and automation, extending the reach of communication.

Marketing Automation Implementation – Myths and Facts

Many myths have grown around Marketing Automation that often hinder effective implementation. In this article, we discuss what the implementation of MA platforms really looks like, what challenges it entails and how to avoid unnecessary costs and disappointments.

Customer Experience Management – what is it and why does it matter?

Effective customer experience management is today a key element of the strategy of modern brands. In this article, we explain what Customer Experience Management is and how to put it into practice to build loyalty and competitive advantage.